Manifesto
Strategy is what turns an online presence into results.
Estúdio Voga partners with businesses ready to move beyond guesswork. We bring assessment, structure, an integrated strategy and hands-on support.
Years in digital strategy for leading brands and specialists
Portugal and Brazil, with local insight and a perspective across both markets.
Years at Globo leading content, audience and conversion strategies.
Every strategy starts with the realities of the business.
Services
The right level of support for where you are now.
ROUTE – 1 month
Assessment and direction
The strategic foundation for knowing what to say, who to say it to and why.
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- Audience segments
- Brand and storytelling
- Tone of voice
- AI for digital marketing
- Final strategy document
EXPEDITION – 3 months
Strategy with ongoing support
Strategy, content and campaigns with hands-on support.
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- Month one is dedicated to the strategic foundation (the Route)
- Content direction for reels and stories, including calendars and scripts
- One day of filming with reel editing
- Campaign direction with our paid media partner
FULL EXPEDITION – 1 year
Integrated growth strategy
Strategy, campaigns, funnel and ongoing support in one plan.
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- Strategic planning before any campaign (the Route)
- We manage social media and run campaigns on Meta and Google.
- Funnel, lead CRM and consolidated monthly report
- Strategy meetings and a direct line of communication
None of the three packages includes ad spend, production or third-party costs.
Process
Before we do the work, we follow a
process.
The process sets the order in which we make decisions, while the strategy is tailored to each business.
STEP 01
Assessment
We get to know the business in depth, where it stands and where it wants to go.
STEP 02
Strategy
We map the way forward using data, industry benchmarks and market analysis.
STEP 03
Direction
We attend meetings, keep decisions moving and deliver on time.
STEP 04
Review
We measure the results and adjust course when needed. Sustainable growth comes from managing it deliberately.
CASE STUDY · DENTAL CLINIC (PORTO)
Leads were coming in, but the appointment book wasn’t filling up.
Medical Art Center came to me in September 2025. The clinic was running ads on Meta and Google. Leads came in, but follow-up calls did not turn into appointments.
01 · STRATEGY
We started with a rebrand and around three months of content to build the clinic’s authority.
Social media needed to show what the clinic was really like, using real images
02 · DATA
Only then did we switch on the ads. But the part of this case I find most interesting goes beyond cost per lead.
(the client wanted to spend more, but I suggested restarting with the minimum)
Cost per lead
−61%
We paid 61% less per lead.
Lead volume
+224%
We received 224% more leads, or 3.2 times as many.
03 · REAL RESULTS
What matters most is this comment from the clinic’s dental hygienist, Dr Catarina Guedes.
Bel: The videos are bringing in a lot of leads interested in GBT 😉
Dr Catarina Guedes: Yes, and the first patients I’ve seen say they want to try exactly what they saw in our Instagram videos.
Clients and credentials
We work with a small group of clients so each partnership gets our full attention.
Clients
Previous experience
Medical Art CenterThe Voga team supports the clinic in its decisions, and that made all the difference.
Medical Art CenterProfessor Dr. João Espírito Santo · MAC
HouseShineThe strategy brought clarity, confidence and renewed momentum for growth.
HouseShineMárcia Tibau · HouseShine
Bel Ramalho
Digital strategy with editorial rigour, business insight and close collaboration.
Bel spent more than 14 years at Globo developing digital strategies for leading brands and shows, including eight seasons of Big Brother Brasil, the GNT and VIVA channels, and programmes such as Saia Justa and Que História é Essa, Porchat. Now leading Estúdio Voga in Portugal, Bel trained in AI for marketing at IPAM Porto and works with a small group of clients so each partnership gets the clarity, structure and attention it needs.
Contact
It starts with a conversation.
Tell me where your project stands and what you’d like to change.
I’ll reply within two working days.